My resume.

Today  Independant Consultant, Adviser, Interim
Collaboration with wine and spirits producers, distributors, consulting companies

2004-2020  Eggers & Franke Gruppe
Leading German distributor for premium wines and spirits                                                         

2018-2020  Chief Marketing Officer/Managing Director 

2013-2018  Managing Director 

2008-2013  Marketing Director
2004-2008  Product Group Manager Spirits   

- P&L for off- and on-trade distribution
- Strategy and business development
- Portfolio development, brand management, marketing planning, product management, trade  
  marketing, research/market insights, public relations (including company's spokesman    

- Marketing mix including ATL, BTL, events, brand advocacy/activation, brand PR, digital
  marketing (e.g. brand web sites, content, social media & influencer marketing, SEO) 
- Customer and channel management (key account, POS sales, customers acquisition, sales 
  channels' development, customer service)

- Strategic and communicative consultancy of global business partners/brand owners 


- Significantly increasing sales revenue and %-return 
- Establishing Eggers & Franke as no. 1 premium wine supplier in Germany 
- Establishing Doppio Passo as no. 1 wine brand (sales revenue) in Germany 

- Acquiring and integrating significant new, prominent brand partners  
- Transforming from independent sales reps network to company’s area management 

2001-2004  Borco-Marken-Import               
Leading independent spirits distributor in Germany

Product Manager 

1999-2001  Berentzen Brennereien
Leading German spirits producer 

Junior Product Manager/Marketing Trainee 

Academic degree: Economist
Economics studies, University Bremen


Further education

Agile Coach (PAL I by   

Professional Scrum Product Owner (PSPO I by

Change Management

Online/Digital Marketing Management 


Sales/Trade Marketing – Kellogg (cereals)

Field Service/Sales Force – Ferrero (confectionery)

Advertisement & consultancy – BLOW. Werbeagentur (communication/advertising)
Trainee program advertisement & project management – BLOW. Werbeagentur