My resume.
Today Independant Consultant, Adviser, Interim
Collaboration with wine and spirits producers, distributors, consulting companies
2004-2020 Eggers & Franke Gruppe
Leading German distributor for premium wines and spirits
2018-2020 Chief Marketing Officer/Managing Director
2013-2018 Managing Director
2008-2013 Marketing Director
2004-2008 Product Group Manager Spirits
Responsibilities:
- P&L for off- and on-trade distribution
- Strategy and business development
- Portfolio development, brand management, marketing planning, product management, trade
marketing, research/market insights, public relations (including company's spokesman
function)
- Marketing mix including ATL, BTL, events, brand advocacy/activation, brand PR, digital
marketing (e.g. brand web sites, content, social media & influencer marketing, SEO)
- Customer and channel management (key account, POS sales, customers acquisition, sales
channels' development, customer service)
- Strategic and communicative consultancy of global business partners/brand owners
Achievements:
- Significantly increasing sales revenue and %-return
- Establishing Eggers & Franke as no. 1 premium wine supplier in Germany
- Establishing Doppio Passo as no. 1 wine brand (sales revenue) in Germany
- Acquiring and integrating significant new, prominent brand partners
- Transforming from independent sales reps network to company’s area management
2001-2004 Borco-Marken-Import
Leading independent spirits distributor in Germany
Product Manager
1999-2001 Berentzen Brennereien
Leading German spirits producer
Junior Product Manager/Marketing Trainee
Academic degree: Economist
Economics studies, University Bremen
Further education
Agile Coach (PAL I by scrum.org)
Professional Scrum Product Owner (PSPO I by scrum.org)
Change Management
Online/Digital Marketing Management
Internships
Sales/Trade Marketing – Kellogg (cereals)
Field Service/Sales Force – Ferrero (confectionery)
Advertisement & consultancy – BLOW. Werbeagentur (communication/advertising)
Trainee program advertisement & project management – BLOW. Werbeagentur