You want to enhance your business?
My name is Markus. I navigate your business through unknown or stormy waters and help you make distinctive, lasting and substantial improvements in your company's performance.
I draw on deep business expertise (10+ years management experience in the beverage industry) and an in-depth understanding of the unique challenges and opportunities companies and brands face in today’s complex and dynamic environment.
My work offers you an independent perspective and holistic impact – and I manage your resources cost-efficiently.
Have a look at my professional expertise, the services I provide – and let's get started.
Let's talk about your ambitions!
I help you create long-term value and success for your company.
By transforming thinking into action, by making strategy true from concept to launch.
On the basis of diagnostic, market analytics and professional management.
I advise on a wide range of business areas.
(For further details, press the dropdown icons)
Strategy & Growth
Brand & Purpose
Customer Communication
Sales & Marketing
Omnichannel Distribution
Quotes & Notes.
"Markus Hotze helped us to understand the opportunities and strategic potential for our prestigous brands on the German market. His advice and support towards the re-positioning of Rémy-Cointreau and the re-organisation of our distribution efforts has been invaluable."
Tassos Iliopoulos
former Group Representative Central South Europe at Rémy Cointreau
"Our long-standing relationship with Markus Hotze and his team guided Osborne
seamlessly through all the challenges of the German market. Providing deep market, customer and consumer knowledge, he greatly added insights, ideas and efforts to improve the sales and profitability of our business."
Lionel Ehrmann
former Director Business Unit at Grupo Osborne
"KWV and Markus Hotze jointly developed successful, creative campaigns based
on a high level of consumer centricity. He provided important insights that lead to
a much better understanding of consumer demands and engagement. We were also delighted with the highly efficent and effective process. and way of working."
De Bruyn Steenkamp
former Commercial Director, KWV Wines